Whether you can no longer attend an event and want to resell your ticket, or you manage a high-volume ticket inventory, the channel you choose determines how quickly and easily you sell them, as well as how many people can view them. Choose a channel that maximizes visibility to improve your chances of a sale. From automated listing sites to social media marketing, each channel offers its perks. Here are some effective channels to sell concert tickets.
Listing Platforms
Selling concert tickets, especially as a beginner, comes with challenges such as learning to navigate the industry, setting prices, and managing multiple buyers. The easiest way to navigate these challenges is to sell concert tickets through a reliable listing platform that attracts a large number of visitors searching for upcoming events. Entrusting tickets to an automated listing platform saves you the time of manually listing tickets across multiple platforms. The approach also eliminates the risk of double-selling.
Automated platforms sync inventory across multiple resale sites. That means that when you list a ticket, it appears on all the platforms that buyers are likely to check. When a ticket sells on a single platform, it is automatically removed from other sites. This feature removes the financial burden and conflict of accidentally selling the same ticket to different buyers. When you partner with these listing platforms, you gain access to 24/7 support, helping you sell tickets quickly and at the best rates.
Social Media
Social media platforms like Facebook, Instagram, and TikTok are an effective way to promote your tickets while engaging with potential buyers. With features like Facebook Events and Instagram Stories, you can create hype and excitement around your ticket. You can use targeted ads with geo-specific marketing to reach an audience related to the event’s genre or location. These platforms allow you to link ticket listings directly in posts or bios. Posting on social media, along with a ticketing website, increases the visibility of your tickets.
Influencers
Influencers such as TikTok creators and music bloggers have a large following. Collaborating with influencers in the niche that aligns with your event is an effective way to promote the concert and sell quickly. If you are selling tickets for a rap festival, you may partner with a hip-hop music blogger. Letting an influencer promote your tickets adds credibility, especially when hosting an event for lesser-known artists.
Email Marketing
Existing fan bases are an ideal group to advertise to for ticket sales. Email newsletters and artist fan clubs allow direct communication with fans. Strategies include early access, where you offer your loyal subscribers special offers on tickets before they go on sale to the public. You can also offer exclusive bundles that pair tickets with merchandise or other valuable gifts. Email marketing allows you to send automated emails to users who have left items in their carts.
Sell Concert Tickets Efficiently
The secret to selling concert tickets effectively is to use various channels and different types of ads. Leverage automated listing platforms to broaden your reach without manual effort. Use your social media platforms strategically and collaborate with influencers to create a sense of urgency. List your tickets on a reputable platform today and access tools that automate multi-channel sales, prevent double-selling, and offer secure payouts.
